The internet is both the yin and the yang of marketing...a pleasure and a problem. As the current Chamber of Commerce president, in my secondary home/resort based area, I've been pondering the issues of small business enterprises in a seasonal marketplace.
It's true that the internet, in erasing time and geography, did open up an area to a national/international presence, and not just strictly "local". The other side of that is that if you can buy an item on the internet, from Paris, that is less expensive and with more choice than a similar item in the town you live, then how will that business survive?
What does it mean to "shop local" when it's a global village?
Hmm...any thoughts? Always welcome....